3030 and JAHCK: An Unforgettable Night of Reggae and Hip-Hop in Faro
Some nights go down in history. They are unique moments, filled with energy, quality music, and true connections. And that’s exactly what happened when we welcomed the Brazilian rap group 3030 to Faro during their European tour.
The city was buzzing with excitement for this special visit, and Urootz Original had the honor of being part of this incredible experience. To make the night even more special, JAHCK opened the show, bringing his reggae roots and unique authenticity to the stage. The audience felt firsthand the powerful connection between reggae and hip-hop—two musical styles that share deep messages, resistance, and the ability to transform realities.
Urootz Original: More Than Just a Clothing Brand
Beyond this amazing event, there’s a bigger purpose that extends beyond music. Urootz Original was born from the need to support independent artists, offering not just style but also a new way to add value to their artistic work.
We know that many artists rely solely on their music to make a living, often facing challenges to stay active in the scene. So why not create something that goes beyond sound? Why not allow the audience to connect with the message in another way? That’s how Urootz Original came to life: a clothing brand made by artists, for artists.
Our concept is simple: to dress those who make culture happen, offering pieces that represent not just a lifestyle but also a movement. Music and fashion have always gone hand in hand, and we believe that through our brand, we can strengthen this bond—supporting talented artists who deserve recognition.
Connection, Culture, and High-Quality Music
That night, it wasn’t just the stage that shined. Every detail of the event strengthened the bond between artists, fans, and music lovers. 3030, with their unique identity and heartfelt lyrics, proved once again why they have built such a strong fan base over the years. And JAHCK, with his electrifying energy, once again demonstrated the power of reggae and its deep connection with the audience.
This was not just another concert—it was a gathering of creative minds, a space where hip-hop and reggae came together to celebrate art and resilience. And for us at Urootz Original, it was another opportunity to reinforce our commitment to culture, independent artists, and the movement that inspires us every day.
We remain firm in our mission to dress those who make art happen and to strengthen this network of connections. May there be more nights like this, more unforgettable moments, and more pure inspiration.
After all, we are not just a clothing brand—we are part of the movement.